OUR COLLECTION OF INSIGHTS AND STORIES

Colin Apata

Dec 22 min read

William Troost-Ekong: Redefining Greatness, One Tackle at a Time

William Troost-Ekong walks onto the pitch like it’s a stage, and his performance is pure art. Not the obvious kind, where the...

Colin Apata

Nov 254 min read

Branding: The Playbook That Speaks Your Language

Let’s talk branding—Branding isn’t a logo or a tagline. It’s the vibe people catch when they think of you or your work. It’s how you move...

Colin Apata

Nov 83 min read

Beyond Beats: Building a Music Brand in Nigeria with The BFA Agency

Music is more than sound—it’s an experience, a vibe, and for today’s artists, a brand that speaks louder than any single hit song. With...

Ima Elijah

Jul 173 min read

PFL Announces Landmark Expansion into Africa with PFL Africa Launch

The Professional Fighters League (PFL), a global leader in mixed martial arts (MMA), has announced the highly anticipated launch of PFL...

Ima Elijah

Jun 113 min read

History made as BFA Sports Takes the Field with Troost Ekong Foundation for Charity Football Match

The Troost Ekong Foundation's launch was not just an announcement, it was a historic experience orchestrated by BFA Sports, chaired by...

Ima Elijah

May 33 min read

Bobo Ajudua sparks a New Dawn in Alternative Afrobeats with Minz, Toyé, Natse

Alternative Afrobeats offers a validation to artists who don't fit neatly into Alte sounds or mainstream afrobeats

Ima Elijah

Apr 182 min read

Global Afrobeats Superstar Davido Launches Nine+ Records with UnitedMasters

Davido, Afrobeats superstar, launches Nine+ Records with UnitedMasters in a game-changing deal! BFA and Co Legals secures the partnership.

Ima Elijah

Apr 181 min read

Minz: The Rebellious Architect of Afro Fusion

Surulere, Lagos, bred a creative force unlike any other. Minz, the genre-bending singer, producer, and songwriter, isn't following the...

Ima Elijah

Apr 131 min read

Hmmm: BFA Reunites Chris Brown & Davido for a New Anthem Produced by Yung Alpha

Chris Brown and Davido reunite on a brand-new track, produced by rising star Young Alpha and guided by the visionary Bobo Ajudua.

Ima Elijah

Apr 122 min read

Davido’s Cultural Coup; Martell Makes Waves in West Africa's Spirits Market

Davido's switch to Martell as brand ambassador, skyrockets sales, and reshapes West Africa's spirits market. BFA Agency behind the move.

Ima Elijah

Apr 121 min read

Toyé: Afrobeats' YOLO Apostle Spreads the Faaji Gospel

Toyé, the musical meteorite hailing from both Nigeria and Atlanta, is crash-landing into the Afrobeats scene with a YOLO philosophy...

BFA Agency

Mar 221 min read

Davido Takes Fans on a ‘Cruise’ Trip in New "Away" Video

Experience the glamour and excitement of Davido's latest music video 'Away,' as he jets around the world with his crew